01 / Identity
Be clearly identified.
A structured profile connects your name, services or expertise and official links in one public reference.
Why InView
Be found.
Be understood.
Be easier to evaluate.
InView helps you build a clearer, more consistent set of public information. The value comes from accurate facts, relevant context and useful published assets working together.
Why InView
Help people find you.
Give them a clearer picture.
Each module improves a different part of the information available about you.
02 / Context
Explain what matters.
Relevant articles and an interview add detail about your work, ideas and experience beyond a short company description.
03 / Consistency
Keep the facts connected.
Consistent information across your website and public assets can help reduce confusion when people and systems research you.
These are useful foundations for discoverability. Search and AI platforms still choose which sources to retrieve, cite or recommend.
See how it helpsWhat each module adds
A practical reason
for every part.
Choose the work that answers your specific information gaps.
Check your visibility
See which facts are missing, inconsistent or unclear so you can prioritise useful work before buying more content.
Build your public profile
Give people and systems a consistent reference for your identity, expertise and official links. The badge helps visitors check which links belong to you.
Tell your story
Add relevant, detailed explanations of your work on specialist publications. These provide additional public context that people and retrieval systems may encounter.
Share your expertise
Explain your expertise in your own words and create a video reference people can watch and share. Any transcript, clips or written adaptation must be agreed separately.
Improve your own website
Make your own website a clearer factual source. Organised text, official links and relevant FAQs can reduce ambiguity about what you do.
Keep it current
Reduce stale or contradictory information as your company, role and services change. Repeat reviews show dated observations within the agreed scope.
The connected advantage
Your facts.
More useful context.
One coordinated plan.
The modules serve different purposes. More placements are useful only when the content and publication fit.
Public reference
BusinessABC
Structured identity, official links and a reviewed profile. Visitors can use the badge to check the associated profile and links.
Published context
Media + interview
Relevant articles and a leadership conversation help people explore your work in more depth. These assets can also support sales and professional introductions.
Your own source
Optional EdgeDiscover
A factual page on your existing website keeps your approved information at the source you control. The page engine is in development.
What we can deliver: the agreed review, profile, articles, interview and optional page work. What we cannot promise: indexing, AI citations, rankings, recommendations or leads. A paid article or a high domain rating does not create independent certification.
Review the evidence
Look for useful changes.
Ask what was measured.
At delivery
Check the actual assets
Confirm that the agreed URLs are live, facts are accurate, official links are correct and deliverables match the approved scope.
On a repeat review
Compare like with like
If repeat assessment is included, compare the agreed questions, platforms, dates and regions. AI answers can vary between runs.
In your business
Track relevant outcomes
Where available, review referral traffic and enquiries through your existing analytics. Separate observed changes from claims that a particular placement caused them.
Google says its AI search features do not require special AI files or special schema. Helpful, accessible information and established search fundamentals remain relevant.
Your next step
One plan. The parts you need.
Start with your business or your expertise. We’ll help you choose what belongs in your plan.